Uniquely You: Building a Winning Personal Brand

Want to make the most out of YOUR brand, stand out from the crowd, and achieve professional success?  Unearthing your personal brand allows you to achieve your career goals, grow your network, and secure opportunities that align your passions and skills.  Actively crafting and communicating your brand message will yield success throughout your career, as your personal brand follows you tirelessly, and is informed by everything you post, write, photograph, pin, like, and tweet. 

To thrive in today's fiercely competitive and complex environment, there is no leaving your personal brand to chance.  Instead, you need to strategically take control of your message and begin to articulate your value or "Wow" factor.  To achieve your professional goals and be on top of decision maker's "short list," you essentially must make a name for yourself. 

Takeaways from this interactive session include clarity on how to develop a unique personal brand proposition and effective online/offline tools to communicate your greatness. Attendees will receive a personal branding workbook.     

Stacey Cohen is an award-winning brand professional who earned her stripes on Madison Avenue and at major television networks before launching her own agency; Cohen specializes in finding, cultivating, and perfecting brands.  Cohen is also a blogger at The Huffington Post and has been featured in Entrepreneur Magazine, Forbes, Crain's, Sales & Marketing and other national publications.  She is Founder, President and CEO of Co-Communications, a full-service marketing and PR agency with offices in Midtown Manhattan, Westchester, NY and Farmington, CT. Since 1997, Cohen has coached businesses across a range of industries — from healthcare and real estate to hospitality and luxury — and expertly positions their narratives in fiercely competitive markets.  Cohen holds a B.S. from Syracuse University, an MBA from Fordham University and recently completed a certificate program in Media, Entertainment, & Technology at NYU Leonard Stern School of Business.  

12:00-1:30pm. $25 per person, includes lunch buffet.  Advance reservations required by Tuesday, May 31^st, at which time they are considered final sale.